Market Trends - Stats

Positive Global Start in 2010. But what About Us?

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In Q1 2010, electronics markets (CE, IT, Photo, & Telecom) benefited from significant recovery in the majority of worldwide regions, says GfK.

Asia Pacific grew 13% in value after a decrease of -1%. Latin America, after a decline of 19%, recovered to +38%. Africa and Middle East grew about 15%

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But this picture is in stark contrast to our European Market.

W. Europe showed slow growth of 4%, while E. Europe, expected by many to increase, continued to decline by -12%. Maybe less catastrophic than the -24% between the same period in 2008 and 2009, but disappointing.

Last year same quarter, out of Top 10 product categories, only four showed positive growth: LCD TVs (+12%), Laptops (+3%), Consoles (+7%) and Smartphones (+127%).

This year 8 out of 10 most important products are up when compared to Q1 2009. Some other products follow the same trends: Portable Media Players (+1%) and Home Audio Systems (+6%).

After Q1, this trend continues: compared to April 2009, every region in 2010 experienced an increase, except E.Europe, which declined -8%.

The global electronic market increased by 14% (in euro terms) in April 2010. This situation projects a promising future for the upcoming months.

Developed markets such as W. Europe are struggling to reproduce a positive trend and according to the CEA, the situation is the same for No. America. The growth is from emerging regions (China +16%, Brazil +42% but also India +11%).

While the positive results for Q1-2010 are certainly a reason for optimism, GfK-Digital World believes that if the market expects to reinforce this revival in growth, manufacturers will have to create not only new technologies, but new usages as well.

Go GfK Retail and Technology's 'Digital World'

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CE Won't Recover in 2010, Says EITO

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As prices fall in European markets for flat-screen TVs, digital cameras and sat/nav, EITO says the market for consumer electronics decreased by 8% in 2009 to €58.5 billion—and will decrease another 6.2% in 2010.

Market downIt's a case of selling more and enjoying it less, for example, the revenues for flat screen TVs (down 10% in 2009) will decrease by more than 3.9% in value in 2010 (despite an increase in sold units of 3% in 2009 and 2010).

Blu-ray players and digital set top boxes were named as two of the few positive categories.

Go EITO

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Global Market Shrinks, But Europe Now Leads

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With 19% of global sales in Technical Consumer Goods (TCG), this year, Europe now leads No. America (18%). European sales went up to US$131 billion (2% more than 2008), while No. America declined 12%.

The combined market for mobile phones, TVs and PCs hits US$681 billion WW but the financial crisis causes -2% compared to 2008 (which was up 12% from 2007)

Impressive climbing in Japan (+19%), dramatic decline in Eastern Europe (- 36%) are evident in this GfK report based on reports from 400,000+ retailers WW.

Sales of LCD TVs reach 145m in 2009 compared to 108m in 2008, says GfK Retail and Technology in this first report from their WW database for IT, Telco and CE.

Go GfK Retail and Technology

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PNDs in Europe

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PNDs Break Sales Records in Europe

Who ever knew so many of us were so lost? Europeans bought 18.1 million units in 2008 (3 million more than 2007, and up 20%, says GfK. And at the average price of 192 euro, we made up 45% of the world market.

Germany led with 4.375 million PNDs sold, 22% up from 2007. Sales in E. Europe increased by 600,000 to reach 1.5 m compared to 16.6 m in W. Europe (up 15% from 14.5 m the previous year.)

Demand weakened in Q4 2008: Europe saw a 4% decrease for PNDs from same period in last year.

Price levels largely remained stable during the first three quarters of 2008 with an average price of approx. 200 Euros. In Q4 the average price sank to 170 Euros, caused by an increase in retail promotions. This put the yearly average at 192 Euros for the purchase of a PND in Europe.

The price span between the markets with the lowest average price revenue (Great Britain at 164 Euros, Portugal and Spain at 177 Euros) and those others (Belgium: 239 Euros, Czech Republic: 278 Euros and Slovakia: 282 Euros) was vast. With an average price of 198 Euros for PNDs in Germany, this market took a mid-field position.

Demand and growth of Portable Navigation Devices in Europe in 2007 and 2008 Source: GfK, February 2009

Western Europe

20072008
Germany 3.6004.375
Great Britain 2.7702.997
France 2.5002.715
Italy 1.7001.950
Spain 1.1501.199
Netherlands 775927
Belgium 507535
Sweden 360351
Denmark 259383
Switzerland 220275
Finland 182243
Portugal 195254
Austria 214277
Ireland 35102
Luxembourg 2329

Western Europe Sub-Total 

14.49016.612

South-/Eastern Europe 

  
Poland 220620
Russia NA250
Czech Republic 150210
Greece 52180
Hungary 120156
Slovak Republic 2137

For 2009 GfK predicts a further increase in demand for PNDs: almost 19 million units inEurope. On the world market, GfK says approximately 46 million devices will be sold.

Go GfK on PND

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Digital Photo Market in Europe up 132%

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The €181 million Digital Photo Frame market is booming across W. Europe (France, Germany, Italy, Spain and UK) with a 132% unit growth for the first half 2008 vs same period in 2007, according to GfK Retail and Technology.

Analyse shows UK is the next largest market in both revenue and units after France. The major difference between countries is actually the ASP: in UK, the average price is around 97€ (approx. £70) whilst a Digital Photo Frame in Italy costs around 115€ and 119€ in France.

Clemence Dulau, GkK’s UK Account Director says "Great Britain was the first country to launch this product after the USA and it is now the most mature market in Western Europe. Great Britain also has a different distribution. 50% of the volume was within the Mass Merchandiser channel for the first half year of 2008 while in other countries the majority of the volume came from Consumer Electronics Stores which account for 57% of the volume in France and even higher at 69% in Germany."

Dulau continues, "The Mass Merchandisers are, in Great Britain, the channel which has seen the largest decrease in average price this year with a drop of 65€ between June 2008 and 2007.” GfK analysis shows only a drop of 10€ during the same period in France."

Remote Controls are included in 50% of the devices in Europe and 40% also have Built-in Speakers. This clearly shows how the market has evolved with such add-ons.

The most important feature of a Digital Photo Frame remains the screen size. The majority of Digital Photo Frames sold across Europe have 7” screens, with the bigger screen sizes increasing in popularity.

"In Great Britain, 62% of the Digital Photo Frames have a 7 inch screen. But this screen size is in decline due to a development of smaller devices with a 5” screen – already 12% of the market in the first half of 2008 - and the boost of the larger 8 and 9 inch segments. Add to that the deterioration of prices and you can now find an 8´Digital Photo Frame for the price of a 7” one six months ago."

Dulau adds, "WiFi will be the key feature for next Christmas. Already 4% of the devices in Great Britain are WiFi capable and all manufacturers now have a WiFi product in their range."

Go GFK on Photo Frame Market
Go Bob’s Corollary on Photo Frame Success May Surprise You

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