In Q1 2010, electronics markets (CE, IT, Photo, & Telecom) benefited from significant recovery in the majority of worldwide regions, says GfK.
Asia Pacific grew 13% in value after a decrease of -1%. Latin America, after a decline of 19%, recovered to +38%. Africa and Middle East grew about 15%
But this picture is in stark contrast to our European Market.
W. Europe showed slow growth of 4%, while E. Europe, expected by many to increase, continued to decline by -12%. Maybe less catastrophic than the -24% between the same period in 2008 and 2009, but disappointing.
Last year same quarter, out of Top 10 product categories, only four showed positive growth: LCD TVs (+12%), Laptops (+3%), Consoles (+7%) and Smartphones (+127%).
This year 8 out of 10 most important products are up when compared to Q1 2009. Some other products follow the same trends: Portable Media Players (+1%) and Home Audio Systems (+6%).
After Q1, this trend continues: compared to April 2009, every region in 2010 experienced an increase, except E.Europe, which declined -8%.
The global electronic market increased by 14% (in euro terms) in April 2010. This situation projects a promising future for the upcoming months.
Developed markets such as W. Europe are struggling to reproduce a positive trend and according to the CEA, the situation is the same for No. America. The growth is from emerging regions (China +16%, Brazil +42% but also India +11%).
While the positive results for Q1-2010 are certainly a reason for optimism, GfK-Digital World believes that if the market expects to reinforce this revival in growth, manufacturers will have to create not only new technologies, but new usages as well.





It's a case of selling more and enjoying it less, for example, the revenues for flat screen TVs (down 10% in 2009) will decrease by more than 3.9% in value in 2010 (despite an increase in sold units of 3% in 2009 and 2010).
With 19% of global sales in Technical Consumer Goods (TCG), this year, Europe now leads No. America (18%). European sales went up to US$131 billion (2% more than 2008), while No. America declined 12%.
Clemence Dulau, GkK’s UK Account Director says "Great Britain was the first country to launch this product after the USA and it is now the most mature market in Western Europe. Great Britain also has a different distribution. 50% of the volume was within the Mass Merchandiser channel for the first half year of 2008 while in other countries the majority of the volume came from Consumer Electronics Stores which account for 57% of the volume in France and even higher at 69% in Germany."