Bob’s Byte

Next: A "Decade of Opportunity," says GfK

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According to GfK, the good news is that retail business is getting better this decade. The bad news is that the market is changing (again) and retailers will have to jump a new "Valley of Death" to prosper.

GfK's Dr. Rudi Aunkofer told delegates at RetailVision the global financial crisis created cautious retail behaviour, lower stock levels and much more retail/vendor driven price competition. alt

But besides the "crisis" (and we use quotation marks as the crisis really affected many other areas of business far deeper than consumer IT), there were underlying cycles that typically drive our IT business.

A study by GfK asked consumers across Europe in what ways were they saving day-to-day to cope with the financial crisis. Consumers named buying food and drink for less as their Number one strategy. Spending less on clothes and shoes came next. Going out to eat was number 3 and postponing larger purchases of furniture or car ranked the 4th most important way they were saving money in the recession. What is remarkable is that cutting back on high tech products did NOT make the Top 10 Ways We'll Cut Costs. Not at all.

Sure, sales of high tech dropped as economies dropped but we, as an industry, were not a direct target as consumers consider us a necessity (or at the very least a sacrosanct luxury).

More important to the state of our business are the underlying cycles that typically drive our IT business.

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TVolution: How The Dumb Box Got Real Smart

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As regional markets mature, TV makers are under increasing pressure to innovate their brands. It’s a brand new world as IP, content and TV collide and throw off new opportunities to add intelligence to the box.

DisplaySearch  thinks the industry should  look at the global TV market in a different way. Instead of thinking in terms of regions and sizes, the market researcher says we should understand our customers based on their usage.

Not a bad idea at all: segment the users by those who want basic essential broadcasting to those who prefer high-end hub-like usage.  Those who want cutting edge IP services and those who don’t.

If the box is no longer dumb, then we have to be smart in understanding  how segmentation will naturally occur anyways.

The connected TV takes "TVolution" far beyond mere broadcasting. DisplaySearch forecasts that opportunities will be found in overcoming critical challenges such as user education, an intuitive user interface and ways to uncomplicated OS platforms for content or media convergence.

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We’re All Wrong About iPad

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No one and no product could have lived up to the hype that preceded the Apple iPad launch. Not even Steve Jobs who cranked up the hype machine in the first place.

Steve Jobs and iPad

Steve Jobs stood there on stage, iPad in hand like Moses with The Tablet, and a list of his own Commandments: Thou shall create a product category between smartphones and netbooks. Thou shall not have strange devices before you. Thou shall not covet thy neighbour’s goods...

But this time, this very time when we knew what we wanted, when we knew what to expect...somehow it didn’t turn out to be the Second Coming we expected. (Actually for Steve it’s the Third Coming but why quibble?)

Yes, the Apple faithful didn’t break ranks. But plenty of journalists who try to make a living out of being sceptics certainly cranked out the critical articles: 10 Things Wrong with iPad, iPad No Kindle Killer, What iPad is Missing...

But it’s not about what iPad is “missing.” It’s about what we are missing.  And we’re missing the point. Almost all of us are just missing the whole point. And the consumer will soon prove us wrong.

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The Buzz May Be 3D TV, But the Real Honey is Elsewhere

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alt Nobody doubts the biggest buzz coming from CES was about 3D TV. Everyone was impressed with the new-found commitment that major manufacturers made to adopting 3D. Few will dispute the "inevitability" of 3D TV.

But I want to make it clear that 3D was the buzz and not the honey of CES.

Sure, there were impressive 3D TV demos from Panasonic, Samsung, Sony, LG, Sharp, Toshiba and Vizio (a market leader in US, but unknown here in Europe.) ESPN, Discovery and Turner broadcasting will announced channels of 3D content.

But if you are selling TVs at retail, the sting is that real money in 3D is a long way off…

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Bob Gets Tossed Out of Press Conference

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I finally made it. I am officially a true member of the hated Fourth Estate. It is hard-to-believe that in 30 years I have never been thrown out of a press conference before. Here's my story and I am sticking to it.

At IFA in Berlin, I was invited to join in the Monster Cable press conference.

As I entered, a security guard directed me to a specific doorway entrance, saying, "Everyone with cameras through this door, please..."

I found myself in a pack of photojournalists and TV news reporters, standing alongside about 100 seats for other journalists and guests. Security guards stood between us and the seats, but did not seem to mind that some people passed through our ranks and took seats. Their main preoccupation seemed to be to keep an open aisle working.

As with many of these press events, it didn't start on time and the noise level grew as the guests tensed.

Then the Head Monster, Noel Lee, rolled out on stage. Rolled out on his Ferrari Segway, which is a true mobility aid for Noel, but what a great prop for this great showman as well.

Noel Rides Forth

I hadn't realized until Noel began the conference that it was organized closely with a record label. And the reason for the delay was that the music industry guests were– yes, of course– late.

Noel talked about the launch of a line of headphones in partnership with Dr. Dre and Jimmy Iovine. The brand is BEATS by Dr. Dre and Monster cable helped develop a headphone that reproduced the spectrum of sound that musical artists and producers hear in professional recording studios.

Sold only in Apple and Best Buy in USA, all parties worked closely with the artists to concentrate on quality reproduction, the way the recording industry wants the public to hear the music.

At this point, Noel Lee calls Jimmy Iovine out on stage.

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