European retail industry got a sneak peak of the augmented reality Wrap 920AR video eyewear from Vuzix, a Rochester NY company.
Calling it "the world’s first augmented & mixed reality sunglass-style video eyewear with integrated stereo cameras," Vuzix brought samples toRetail Vision 2010. “The Wrap 920AR offers the world’s only sunglass styled Augmented Reality experience” says Vuzix CEO, Paul Travers. “This state-of-the-art video eyewear, offers consumers an AR solution only available in handheld devices or expensive broadcast video equipment to date, merging the real world with the digital in a pair of glasses makes for world changing experiences from industry to gaming.”

Augmented reality is fast becoming a part of the marketing and sales plans of many big , from producing boxes which ‘show’ content in 3D to adding a new dimension in online sales tools. The Wrap 920AR visualises the real-world environment and computer-generated imagery together (without the need of a webcam); allowing brochures, maps, magazines and books to ‘come to life’.
Through its Wrap 920AR glasses (available later in the year) Vuzix wants augmented reality to be a mass market technology that benefits organisations and consumers alike. Retailers, says Vuzix, who stock Vuzix 920AR glasses will be those who can prove they are at the forefront of technology.
While Rochester NY is best known as the home for Kodak and Xerox, Vuzix is putting the upstate New York on the map for Augmented Reality.
Go Vusix