To some analysts, in the iPhone era RIM is on its way to becoming a mostly mid-to-low-end smartphone brand, stuck with low-end customers and low margins.
The BlackBerry maker has different ideas, of course.
RIM co-CEO Jim Balsillie is talking up its new BlackBerry 6 platform and devices (coming in Q3 2010). He says RIM will have "a quantum leap over anything that's out there."
The trend in the enterprise is a shift toward personally owned devices, so RIM is thinking more these days about consumers and the retailers that reach them.
