Microsoft cements its retail ambitions as it confirms plans for a Manhattan flagship store-- one at 677 Fifth Avenue, a glitzy shopping corridor just a few blocks south of the Apple's famous Manhattan Store.
"As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience," the company tells the Wall Street Journal. "This is a goal we've had since day one-— we were only waiting for the right location. And now we have it."
The location is a well known high-end retail destination, one commanding eye-watering rents averaging at around $2749 per square foot, according to the WSJ.