IDC has some good news for the W. European PC market-- Q2 2016 sees ultraslim notebooks and detachable (or hybrid) device shipments grow by 8.6% and 192.3% Y-o-Y respectively, marking at least one opportunity in a declining industry.
Around 1 in 5 PCs shipped in W. Europe in the quarter is an ultraslim notebook, while 1 in 4 tablets shipped is a detachable in both consumer and commercial segments, showing such devices have good traction despite current market challenges. After all, one has to keep in mind combined Q2 2016 PC and tablet shipments in the region are "stable" at 17.2 million units, a -3.4% Y-o-Y decline.
Ultraslims make 28.5% of Q2 2016 notebook volumes, an increase from 27% share last year. Consumer demand drives ultraslim growth, since such portable solutions are more attractive if advantages such as longer battery life are clearly promoted.
"Consumers are increasingly looking at performance, thinness, weight, battery life and display quality when they purchase new devices or replace old ones" the analyst says. "They prefer more frequently thin and light solutions that are high-performing and easy to carry around. Ultraslim notebooks allow for flexibility and address consumer mobile needs well. The results show a great performance for ultraslims and highlight their strong growth potential across W. Europe."